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OTT platforms in Indonesia

Over The Top is a Media Platform in the form of multimedia services through operator-owned networks and hitching on telecommunications operator infrastructure, can be in  the form of video,...

OTT platforms in Indonesia

Published on: 29/10/2022

Over The Top is a Media Platform in the form of multimedia services through operator-owned networks and hitching on telecommunications operator infrastructure, can be in the form of video, audio, voice, telecommunications, news, or other commercial services including market place, online stores, etc. Examples: YouTube, Facebook, Google, Instagram, Whatsapp, etc.

Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content. In another way OTT is where a telecommunications service provider delivers one or more services across an IP network. It embraces a variety of telco services including communications, content and cloud-based offerings.

OTT also called as “Over The Top” it is a term used in broadcasting and technology business reporting to refer to audio, video and other media transmitted through the help of via internet as a standalone product, without

requiring users to subscribe to a traditional cable or a satellite pay TV-service like Comcast Since its entry into the market, this disruptive player in the OTT streaming domain has wooed the internet-savvy generation, esp. the millennials, with its expansive content library. Its OTT platform continues to upgrade the standards for delivering high-quality content and a great user experience. A recent study indicates that the company garners, on average, 12% market share in developed countries like the U.S, where it is the 2nd largest OTT operator.

Companies that are able to compete are companies that are able to implement technology into their companies. One type of technology implementation in terms of increasing business competition and sales of products is by using electronic commerce (e-Commerce) which can help market a variety of products or services, both in physical and digital forms. In the use of these technologies, various parties associated with companies such as investors, consumers, the government will play a role and can provide enormous benefits for the smooth running of business processes. In this increasingly sophisticated era of development, many terms from the media that really need to be raised are some of the main problems in the world of iintellectual property. One of them is over the top (OTT) which is quite popular both in the world of telecommunications, the world of government or the world of academia.

In Indonesia,Regulation of PP No. 82/2012 concerning the Implementation of Systems and Electronic Transactions and Permen Kominfo No. 21/2013 concerning Cellular Content and FWA – must be refined with the aim of producing regulations that accommodate the interests of each operator and regulator. In this case the difficulty is that in addition to being challenged by some circles within the country, also OTT businessmen do not want a regulation that binds their freedom of operation.

Under this umbrella, let’s ask:

  • What is the concept of regulating the creation of laws on the progress of Information Technology in Indonesia?
  • What is the legal protection for the commercialization of creation in the Content through Media Over The Top which is done without permission through Media Over The Top based on copyright law in Indonesia?
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