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Was it (only) Donald Trump’s personality that mattered?

I have analysed data from the “Societly” Voting Advice Application together with my colleague Lorenzo Cicchi. While partisanship was as important as always to American voters, we find that policy issues – such as the proposal to repeal Obamacare – were important to voters as well.

You can read our full analysis on the LSE United States Centre blog.

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