At the beginning of July I had the pleasure to join for the second year the annual ASCOLA conference and present a recent paper titled “A Dynamic Perspective on Biosimilar Competition” – this time at the beautiful Julius-Maximilians-Universtität Würzburg (JMU). Thanks to all colleagues for their comments and in particular to Prof Magali Eben for acting as a discussant and for providing especially insightful feedback. A special thanks, of course, goes to Prof Florian Bien and Dr Björn Christian Becker for organizing an impeccable conference featuring impressive panels and perfect academic discussions.